Independant Audience Research



I have recently undertook some audience research in order to find out the best ways to market my product and to what audience.

 

My intended target audience is 15-20 year old. This was roughly the ages range of the sample of people that filled out the questionnaire for this audience research. The purpose of this was to collect relevant data that will support our planning and production.

 

 

This is the data we collected...

 

 

 

 

Leave a comment to let me know what you think!

 

BBFC

The British Board of Film Classification is a non-governmental organisation, funded by the film industry and responsible for the national classification and censorship of films within the United Kingdom.

This is the website for the BBFC...

http://www.bbfc.co.uk/

By using the information on the BBFC website Paddy and myself have concluded that our media product would be rated 15. This means we could include...

frequent strong language

strong violence

portrayals of sexual activity

strong verbal references to sex

sexual nudity

brief scenes of sexual violence or verbal references to sexual violence

discriminatory language or behaviour

drug taking

We have decided 15 because we would not want the limitations that come with choosing rated 12 eg. no strong swearing, drug taking or sexual references.

Additionally, the comedy/drama genre is meant to reflect real life. Real people do swear and have sex and take drugs. So in order to make the media product as realistic as possible we have decided that we would include these elements.

However, if the rating was based just on the opening sequence it would be rated a U on the criteria of the BBFC.