Product research has shown me that the majority of people find out about new films through watching trailers online/seeing posters online or at the cinema before a film. From this research I though the best way I could attract an audience was through the medium of posters and trailer.
This is the poster I have created to attract an audience...
If I had more time I would have created a trailer for the film with clips not just from the opening scene. This would have been a successful marketing strategy.
The best platform to promote these adverts is on a social media site like facebook or twitter as lots of young people, our main target audience, use twitter and facebook daily. Also more 'old school' advertising like on billboards and on buses is still incredibly effective in addressing an audience.
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